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What a UX designer does
A UX designer focuses on how a product feels to use. The role covers understanding users, mapping their journeys, designing flows and interfaces, and testing whether the result is clear and easy to use.
It combines research, design and collaboration: gathering insight, sketching and prototyping ideas, working with product and engineering, and refining based on feedback. The balance of research and visual design varies by team and role.
Core responsibilities
- Understanding user needs and behaviour.
- Mapping journeys and designing flows.
- Creating wireframes, prototypes and interfaces.
- Testing designs with users and gathering feedback.
- Working with product, content and engineering.
- Applying accessibility and usability good practice.
- Iterating designs based on what is learned.
Skills and qualities
- Empathy and a focus on user needs.
- Skill with design and prototyping tools.
- An understanding of usability and accessibility.
- Clear communication and presentation of ideas.
- Curiosity and a willingness to test and learn.
- Collaboration across disciplines.
- A portfolio showing relevant work and process.
Typical employers and settings
- Software product companies and technology firms.
- Digital and design agencies.
- In-house product and design teams.
- Financial services and consumer-facing businesses.
- Public sector and not-for-profit digital teams.
How the role is recruited
- Roles are advertised directly or filled through design recruiters.
- Screening centres on a portfolio alongside a CV, plus right to work.
- Interviews discuss the portfolio, process and approach to research.
- Some processes include a design exercise or whiteboard challenge.
- Onboarding covers the product, users, tools and the team.
Documents involved
- A job description outlining the design focus.
- A CV and a portfolio showing process and outcomes.
- An employment contract including confidentiality terms.
- An offer letter confirming role, level and start date.
- Right-to-work and identity checks as required.
- An onboarding checklist for tools and team.
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