Practical use cases
- Measuring conversion between any two funnel stages (applied → screened, interviewed → offered, and so on).
- Comparing conversion across roles or channels on a consistent basis.
- Spotting where most candidates drop out of the process.
Calculator
Works entirely in your browser — nothing is sent, saved or tracked. Results update as you type.
How it works
The formula is:
(Number who advanced ÷ number who entered) × 100; Ratio ≈ 1 in (entered ÷ advanced)
Define the two stages clearly and consistently. The same pair of stages must be used each time for the conversion rate to be comparable.
Worked example: If 200 candidates entered a stage and 12 advanced, the conversion rate is (12 ÷ 200) × 100 = 6%, or roughly 1 in 17.
For the full background — what it measures, why it matters and how to read it — see the recruitment funnel metrics guide.
How to read the result
Conversion shows how selective a stage is, or how effective it is at moving the right people through. A very low rate may mean a tight bar, a wide top of funnel, or friction worth investigating.
Read it across the whole funnel: a single stage rate means little without the stages around it and the role context.
Common mistakes
- Comparing different stage pairs as if they were the same conversion.
- Counting the input population inconsistently between periods.
- Reading one stage in isolation from the rest of the funnel.
- Assuming a higher conversion is always better regardless of quality.
Free, printable planning resources
Plan and onboard consistently alongside the numbers. No signup, no gating.