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Goal-Setting Examples

These illustrative examples show how clear, measurable goals can be written. They use placeholders and generic content only. Pair them with the free goal-setting template.

Part of the template examples library. These are teaching aids for the free Goal Setting template — see the resource center for everything else.

Illustrative examples only. Every example below uses placeholders and generic, fictional content — no real employees, companies, results or salary data. Copy the template and replace the placeholders with your own specifics.

How to use these examples

  • Read the examples to see the goal–measure–owner–due structure.
  • Copy the real template and replace the placeholders.
  • Keep goals specific and measurable.

Examples

Illustrative example — an individual goal (placeholders only)
Goal: [improve [process] so [outcome]]
Measure: [[clear, observable result]]
Owner: [Name]   Due: [Date]
Check-in: [monthly]
Illustrative example — a team goal (placeholders only)
Goal: [deliver [project milestone]]
Measure: [[milestone met by date]]
Owner: [Team]   Due: [Date]
Check-in: [fortnightly]

What good looks like

  • Keep goals specific and measurable.
  • Limit the number so focus is real.
  • Give each goal one owner and a due date.
  • Set a check-in cadence.

Common mistakes

  • Goals too vague to know when they’re done.
  • Too many goals.
  • No owner or due date.

Export, edit and share documents

The documents, policies and templates this involves can be exported, edited, signed, stored and shared as PDFs with the HELPERG PDF Editor.

Get the template — free and printable

The matching Goal Setting template, plus more HR templates, checklists and calculators — free and ungated.

For informational purposes only. These examples are educational illustrations, not legal, tax, financial or compliance advice, and not contracts. They contain no real data, salary figures, benchmarks, fabricated statistics or vendor rankings. Adapt to your context and confirm specifics with qualified professionals.

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FAQ

Frequently asked questions

Are these real goals?

No. They are illustrative, placeholder-based examples to show structure.

Where is the template?

The free goal-setting template is linked on this page.

How many goals should someone have?

Few enough to focus on; a short list that gets done beats a long list that does not.